Cultural adaptation of business expatriates in the host marketplace
成果类型：
Article
署名作者：
Jun, S; Gentry, JW; Hyun, YJ
署名单位：
Hannam University; University of Nebraska System; University of Nebraska Lincoln; Ajou University
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490958
发表日期：
2001
页码：
369-377
关键词：
摘要：
Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.