Culture and international business: recent advances and their implications for future research

• 成果类型: Article
• 署名作者: Leung, K; Bhagat, RS; Buchan, NR; Erez, M; Gibson, CB
• 署名单位: City University of Hong Kong; University of Memphis; University of Wisconsin System; University of Wisconsin Madison; Technion Israel Institute of Technology; University of California System; University of California Irvine
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400150
• 发表日期: 2005
• 页码: 357-378
• 关键词: culture and international business; convergence and divergence of cultures; cultural change; cultural dimensions; cross-cultural experiments

摘要

The paper provides a state-of-the-art review of several innovative advances in culture and international business (IB) to stimulate new avenues for future research. We first review the issues surrounding cultural convergence and divergence, and the processes underlying cultural changes. We then examine novel constructs for characterizing cultures, and how to enhance the precision of cultural models by pinpointing when cultural effects are important. Finally, we examine the usefulness of experimental methods, which are rarely used by IB researchers. Implications of these path-breaking approaches for future research on culture and IB are discussed.