Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

• 成果类型: Article
• 署名作者: Durvasula, S.; Netemeyer, R. G.; Andrews, J. C.; Lysonski, S.
• 署名单位: Marquette University; University of Virginia; Marquette University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400210
• 发表日期: 2006
• 页码: 469-483
• 关键词: Measurement; cross-cultural; scale validation; generalizability theory

摘要

Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a unidimensional measure is applicable across countries. However, two important issues remain unresolved via CT techniques: (1) if the measure is found not to be invariant, CT tells us little as to why the measure varies across countries; and (2) if the measure is multi-dimensional, what factors affect its cross-national applicability? Our research seeks to address these issues and the cross-national measurement applicability of multi-dimensional scales via generalizability theory (GT). In this paper, we use a cross-national data set and simulated data sets to demonstrate the usefulness of GT to cross-national multidimensional measurement.