Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers

• 成果类型: Article
• 署名作者: Knight, John G.; Holdsworth, David K.; Mather, Damien W.
• 署名单位: University of Otago
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400250
• 发表日期: 2007
• 页码: 107-125
• 关键词: country of origin; food imports; GATEKEEPERS; trust; country image

摘要

Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related more to specific issues of confidence and trust in integrity of production, certification and regulatory systems than to country image stereotypes. This study integrates these trust-determining factors with price-perceived value constructs in order to build a comprehensive model applicable to food channel gatekeepers.