Does psychic distance moderate the market size - entry sequence relationship?

• 成果类型: Article
• 署名作者: Ellis, Paul D.
• 署名单位: Hong Kong Polytechnic University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400360
• 发表日期: 2008
• 页码: 351-369
• 关键词: psychic distance; INTERNATIONALIZATION; Foreign market entry

摘要

An analysis of 924 foreign market entries made by a sample of Chinese exporters reveals that psychic distance moderates the relationship between foreign market size and entry sequence. In doing so, this study challenges the extant hypothesis that the establishment of foreign operations conforms to a simple pattern of increasing psychic distance to markets. The findings also reveal that psychic distance is asymmetrical in nature, and that assessments made by sellers and their buyers are inherently inequivalent.