The theory and practice of regional strategy: a response to Osegowitsch and Sammartino

• 成果类型: Article
• 署名作者: Rugman, Alan M.; Verbeke, Alain
• 署名单位: Indiana University System; Indiana University Bloomington; IU Kelley School of Business; University of Calgary; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400349
• 发表日期: 2008
• 页码: 326-332
• 关键词: regional strategy; intra-regional sales; intra-regional assets; MULTINATIONAL; enterprises; definition of region

摘要

We are grateful to Osegowitsch and Sammartino for their critical analysis of our work on the regional and global strategies of multinational enterprises (MNEs). In this response, we demonstrate that changing the quantitative thresholds for classifying MNEs as global vs non-global has no bearing on our earlier conclusions. First, very few global firms exist. Second, scholarly reflection on regional vs global MNE strategy requires substantive extensions of extant international business theory.