Qualitative research for international business

• 成果类型: Article
• 署名作者: Doz, Yves
• 署名单位: INSEAD Business School
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/jibs.2011.18
• 发表日期: 2011
• 页码: 582-590
• 关键词: Research methods; theory building; QUALITATIVE RESEARCH; International business research agenda

摘要

Qualitative research in international business has been rare, the main research streams of the field relying more on quantitative methods. This paper first outlines why qualitative research has been scant. It then presents areas, such as theory building, where qualitative research could make a substantial contribution. Third, it reviews approaches to high standards of qualitative research and criteria for evaluating qualitative research. Finally, some possible research areas where qualitative research might prove fruitful are suggested. Journal of International Business Studies (2011) 42, 582-590. doi: 10.1057/jibs.2011.18