The 'Casino Model' of internationalization: An alternative Uppsala paradigm

• 成果类型: Article
• 署名作者: Hakanson, Lars; Kappen, Philip
• 署名单位: Copenhagen Business School; Uppsala University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-017-0113-9
• 发表日期: 2017
• 页码: 1103-1113
• 关键词: Uppsala model; internationalization theories and foreign market entry theories; managing uncertainty

摘要

Forty years after the publication of the original Uppsala Model, we revisit the empirical observations that inspired its conceptual development. The empirical evidence, we suggest, invites the formulation of an alternative and complementary model of the internationalization process of the firm, one that we have named the 'Casino Model' of internationalization. The Casino Model uncovers a number of new research issues pertaining to internationalization and to the nature of strategic decision-making under conditions of environmental uncertainty and partial ignorance.