Digitalized service multinationals and international business theory

• 成果类型: Article
• 署名作者: Hennart, Jean-Francois
• 署名单位: Tilburg University; Vienna University of Economics & Business; Polytechnic University of Milan
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-019-00256-2
• 发表日期: 2019
• 页码: 1388-1400
• 关键词: INTERNALIZATION THEORY; TRANSACTION COST THEORY; networks; services; digital platforms

摘要

Banalieva and Dhanaraj argue that digital service multinationals (DSMNCs) possess a new category of firm-specific advantage (FSA), the network advantage, and that, contrary to extant theory, they use networks as a mode of governance. I review the business models used by DSMNCs, compare them to non-digital ones, and explore what we can learn about them from extant IB theory. I conclude that network advantages are not a new category of FSAs, that networks are not a mode of governance, and that their use by DSMNCs is well explained by extant theory.