Born digitals: Thoughts on their internationalization and a research agenda

• 成果类型: Article
• 署名作者: Monaghan, Sinead; Tippmann, Esther; Coviello, Nicole
• 署名单位: Trinity College Dublin; Ollscoil na Gaillimhe-University of Galway; Wilfrid Laurier University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-019-00290-0
• 发表日期: 2020
• 页码: 11-22
• 关键词: internationalization; DIGITIZATION; born digitals; digital firm; scalability; network effects; Decade Award

摘要

Johanson and Vahlne (J Int Bus Stud 40(9):1411-1431, 2009) articulate various theoretical mechanisms underpinning the internationalization process; mechanisms they suggest are pertinent across firm type. Their argument builds on their earlier publications and, in this spirit, we consider Johanson and Vahlne (2009) in the contemporary context of digital firms. In particular, we revisit their theorizing as it relates to firms that had only begun to emerge when Johanson and Vahlne published their award-winning paper: born digitals. We address how technological affordances, especially direct engagement with stakeholders, automation, network effects, flexibility and scalability, affect the internationalization of born digitals. We also develop a future agenda for international business research on born digital firms.