Internationalization of the firm: A discourse-based view

• 成果类型: Article
• 署名作者: Trevino, Len J.; Doh, Jonathan P.
• 署名单位: Villanova University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-020-00344-8
• 发表日期: 2021
• 页码: 1375-1393
• 关键词: DISCOURSE; Internationalization theories and foreign market entry; institutional context

摘要

While internationalization process theory has deepened our understanding of international expansion, it and many other international business (IB) theories have largely neglected the underlying managerial processes and decision-making contexts of internationalization. In response, we articulate a model that accounts for both the external context and the internal processes leading to internationalization decisions. We argue that internationalization decisions are grounded in contestation and struggle for control, eventually leading to a dominant discourse, consensus, and performativity. We illustrate our model through two contrasting cases of internationalization, and we show how contemporary IB theories can be enhanced by adding a discourse approach.