Chief marketing officers' discretion and firms' internationalization: An empirical investigation

• 成果类型: Article
• 署名作者: Kumar, V; Borah, Sourav Bikash; Sharma, Amalesh; Akella, Laxminarayana Yashaswy
• 署名单位: Indian School of Business (ISB); MICA; Indian Institute of Management (IIM System); Indian Institute of Management Ahmedabad; Texas A&M University System; Texas A&M University College Station; Mays Business School
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-020-00378-y
• 发表日期: 2021
• 页码: 363-387
• 关键词: chief marketing officer; Internalization theory; microfoundation; INTERNATIONALIZATION; DISCRETION

摘要

The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization and to address this gap in the literature, this study focuses on the role of the CMO - a key individual in organizations who, with adequate levels of discretion, can act as a conduit of knowledge in international markets, facilitating the internationalization of the firm. Drawing on the literature on managerial discretion, internalization theory, and its microfoundations, we argue that the CMO's strategic, operational, and financial discretion, respectively, have positive yet diminishing effects on internationalization. Further, the international experience of the top management team (TMT) and the CMO's equity compensation moderate these relationships. We contribute to internalization theory and the growing body of literature on the role of the TMT and CMO.