Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes

• 成果类型: Article
• 署名作者: Brouthers, Keith D.; Chen, Liang; Li, Sali; Shaheer, Noman
• 署名单位: University of London; King's College London; University of Melbourne; University of South Carolina System; University of South Carolina Columbia; University of Sydney
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-022-00521-x
• 发表日期: 2022
• 页码: 2088-2115
• 关键词: entry mode; digital; platform ecosystems; Embeddedness; networks; capital market

摘要

Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitment and control in foreign activities, non-traditional modes are encapsulated by the extent of embeddedness required for exploring new and/or exploiting existing resources. In particular, we draw attention to four such categories of non-traditional entry modes the literature has touched on, i.e., capital access, innovation outposts, virtual presence, and the managed ecosystem. We explore the key attributes, antecedents, and strategic implications of these modes. Our paper highlights the need for enriching current entry mode research by considering a broader range of entry mode activities available to firms as well as employing new theoretical perspectives to understand the complex phenomena of internationalization.