From a distance to up close and contextual: Moving beyond the inductive/deductive binary

• 成果类型: Article
• 署名作者: Brannen, Mary Yoko
• 署名单位: Copenhagen Business School; California State University System; San Jose State University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-021-00473-8
• 发表日期: 2022
• 页码: 64-71
• 关键词: case theoretic approaches; QUALITATIVE RESEARCH; ETHNOGRAPHY; Meta-analysis

摘要

Opening a field to a diversity of methods takes maturity of the field, a supportive infrastructure, and time. Now, in the wake of our 50th anniversary, we can say the IB field has reached a certain amount of maturity. In this commentary, I provide the backstory to this year's big win for qualitative methods - the 2021 Decade Award - and discuss how there has never been a better time for the power of richness from case studies, ethnographies, and a wide range of other types of qualitative research to surface and contribute meaningfully to IB theory.