CORPORATE IMAGE, RECRUITMENT IMAGE, AND INITIAL JOB CHOICE DECISIONS
成果类型：
Note
署名作者：
GATEWOOD, RD; GOWAN, MA; LAUTENSCHLAGER, GJ
署名单位：
University of Texas System; University of Texas El Paso; University System of Georgia; University of Georgia
刊物名称：
ACADEMY OF MANAGEMENT JOURNAL
ISSN/ISSBN：
0001-4273
DOI：
10.5465/256530
发表日期：
1993
页码：
414-427
关键词：
摘要：
Aspects of corporate image, or the image associated with the name of an organization, and recruitment image-the image associated with its recruitment message-were studied. Data collected from five student groups indicate that the image of an organization is related to the information available about it. Additional results are that different external groups only moderately agree on ratings of corporate image, potential applicants have different corporate and recruitment images of the same organizations, and corporate image and recruitment image are significant predictors of initial decisions about pursuing contact with organizations.