Export strategies and performance of firms from emerging economies: Evidence from Brazil, Chile, and Mexico

• 成果类型: Article
• 署名作者: Aulakh, PS; Kotabe, M; Teegen, H
• 署名单位: Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; George Washington University
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/1556399
• 发表日期: 2000
• 页码: 342-361
• 关键词: BUSINESS STRATEGIES; DIVERSIFICATION STRATEGY; INTERNATIONALIZATION; MARKETS; OPPORTUNITIES; determinants; environment; KNOWLEDGE; AMERICA; PORTER

摘要

This study develops a framework for examining the export strategies of firms from emerging economies and their performance in foreign markets, Hypotheses derived from this framework were tested on a sample of firms from Brazil, Chile, and Mexico. Findings suggest that cost-based strategies enhance export performance in developed country markets and differentiation strategies enhance performance in other developing countries. Adapting marketing mix variables to the specific needs of developed country markets also enhances export performance, The relationship between geographical diversification and export performance is nonlinear.