Technology success and failure in winner-take-all markets: The impact of learning orientation, timing, and network externalities

• 成果类型: Article
• 署名作者: Schilling, MA
• 署名单位: New York University
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/3069353
• 发表日期: 2002
• 页码: 387-398
• 关键词: MICROCOMPUTER SOFTWARE; PRODUCT INTRODUCTION; DOMINANT DESIGNS; compatibility; PERSPECTIVE; survival; DYNAMICS; adoption; strategy; indexes

摘要

In industries characterized by network externalities, a single technology standard often rises to dominance, locking out competing technologies. This research demonstrates that despite path dependency, it is possible to model the technology selection process and predict likely outcomes. This work extends previous work in network externalities by demonstrating that in addition to its installed base and the availability of complementary goods, a firm's learning orientation and timing of entry also play significant roles in its success.