Something old, something new: A longitudinal study of search behavior and new product introduction

• 成果类型: Article
• 署名作者: Katila, R; Ahuja, G
• 署名单位: Stanford University; University of Michigan System; University of Michigan
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/3069433
• 发表日期: 2002
• 页码: 1183-1194
• 关键词: LOCAL SEARCH; INNOVATION; performance; MARKET; collaboration; exploration; TECHNOLOGY; EVOLUTION; MODEL; time

摘要

We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics industry suggest that firms' search efforts actually vary across two distinct dimensions: search depth, or how frequently the firm reuses its existing knowledge, and search scope, or how widely the firm explores new knowledge.