Assessing creativity in Hollywood pitch meetings: Evidence for a dual-process model of creativity judgments

• 成果类型: Article
• 署名作者: Elsbach, KD; Kramer, RM
• 署名单位: University of California System; University of California Davis; Stanford University
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/30040623
• 发表日期: 2003
• 页码: 283-301
• 关键词: IMPLICIT THEORIES

摘要

This study addresses an important but neglected topic by investigating the social judgment processes that experts (studio executives and producers in Hollywood) use to assess the creative potential of unknown others (relatively unknown screenwriters) during pitch meetings in which screenwriters attempt to sell their ideas. The findings suggest a dual-process social judgment model. In one process, person categorization, the experts used behavioral and physical cues to match pitchers with seven creative and uncreative prototypes. In another process, relationship categorization, the experts used relational cues and self-perceptions to match pitchers with. two relational prototypes.