Strategic decision comprehensiveness and new product development outcomes in new technology ventures

• 成果类型: Article
• 署名作者: Atuahene-Gima, K; Li, HY
• 署名单位: City University of Hong Kong; Texas A&M University System; Texas A&M University College Station; Mays Business School
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/20159603
• 发表日期: 2004
• 页码: 583-597
• 关键词: ENVIRONMENTAL DYNAMISM; Market orientation; performance; INNOVATION; ORGANIZATIONS; capabilities; rationality; uncertainty

摘要

With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehensiveness on new product quality was positively moderated by demand uncertainty but unaffected by technology uncertainty. The comprehensiveness-performance link emerges as more complex than previous research has shown.