'MOBILE'ISING AGRICULTURAL ADVICE: TECHNOLOGY ADOPTION, DIFFUSION AND SUSTAINABILITY
成果类型：
Article
署名作者：
Cole, Shawn A.; Fernando, A. Nilesh
署名单位：
Harvard University; University of Notre Dame
刊物名称：
ECONOMIC JOURNAL
ISSN/ISSBN：
0013-0133
DOI：
10.1093/ej/ueaa084
发表日期：
2021
页码：
192-219
关键词：
摘要：
Mobile phones promise to bring the ICT revolution to previously unconnected populations. A two-year study evaluates an innovative voice-based ICT advisory service for smallholder cotton farmers in India, demonstrating significant demand for, and trust in. new information. Farmers substantially alter their sources of information and consistently adopt inputs for cotton farming recommended by the service. Willingness to pay is, on average. less than the per-farmer cost of operating the service for our study, but likely exceeds the cost at scale. We do not find systematic evidence of gains in yields or profitability, suggesting the need for further research.