Rhetoric matters: A social norms explanation for the anomaly of framing

• 成果类型: Article
• 署名作者: Chang, Daphne; Chen, Roy; Krupka, Erin
• 署名单位: University of Michigan System; University of Michigan; National University of Singapore
• 刊物名称: GAMES AND ECONOMIC BEHAVIOR
• ISSN/ISSBN: 0899-8256
• DOI: 10.1016/j.geb.2019.04.011
• 发表日期: 2019
• 页码: 158-178
• 关键词: Framing; NORMS; social identity; altruism

摘要

Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - framing evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games with either politically charged tax- or neutrally-framed language. Subjects' political identities interact with these frames, causing changes in both norms and choices. Framing makes Democrats prefer equalized outcomes, and Republicans reluctant to redistribute payments even when it leaves them disadvantaged. (C) 2019 Elsevier Inc. All rights reserved.