Vehicle choice behavior and the declining market share of US automakers

• 成果类型: Article
• 署名作者: Train, Kenneth E.; Winston, Clifford
• 署名单位: University of California System; University of California Berkeley; Brookings Institution
• 刊物名称: INTERNATIONAL ECONOMIC REVIEW
• ISSN/ISSBN: 0020-6598
• DOI: 10.1111/j.1468-2354.2007.00471.x
• 发表日期: 2007
• 页码: 1469-1496
• 关键词: EMPIRICAL-ANALYSIS; mixed logit; models; simulation; PRODUCTS

摘要

We develop a consumer-level model of vehicle choice to shed light on the erosion of the U.S. automobile manufacturers' market share during the past decade. We examine the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships. We find that nearly all of the loss in market share for U.S. manufacturers can be explained by changes in basic vehicle attributes, namely: price, size, power, operating cost, transmission type, reliability, and body type. U.S. manufacturers have improved their vehicles' attributes but not as much as Japanese and European manufacturers have improved the attributes of their vehicles.