VAPORWARE

• 成果类型: Article
• 署名作者: Choi, Jay Pil; Kristiansen, Eirik Gaard; Nahm, Jae
• 署名单位: Korea University; University of New South Wales Sydney; Yonsei University
• 刊物名称: INTERNATIONAL ECONOMIC REVIEW
• ISSN/ISSBN: 0020-6598
• DOI: 10.1111/j.1468-2354.2010.00596.x
• 发表日期: 2010
• 页码: 653-669
• 关键词: competition; reputation; consumers; entry

摘要

It is a widely adopted practice for firms to announce new products well in advance of actual market availability, especially in the computer industry. In this article, a firm makes pre-announcements on its product, which are cheap talk. We develop a reputation model of vaporware where the product pre-announcement can partially convey information about the product's quality. We discuss its implications for social welfare.