TALKING, SEARCHING, AND PRICING

• 成果类型: Article
• 署名作者: Galeotti, Andrea
• 署名单位: University of Essex
• 刊物名称: INTERNATIONAL ECONOMIC REVIEW
• ISSN/ISSBN: 0020-6598
• DOI: 10.1111/j.1468-2354.2010.00614.x
• 发表日期: 2010
• 页码: 1159-1174
• 关键词: word-of-mouth; GOODS

摘要

I study the implications of interpersonal communication for incentives for consumers to acquire information and firms' pricing behavior Firms market a homogeneous product and choose its price consumers acquire price infor mation at some cost to themselves Also each consumer accesses the information acquired by a sample of other consumers-interpersonal communication An exogenous increase in the level of interpersonal communication de creases the information that consumers acquire and when search costs are low firms price less aggressively In an extension, consumers may choose to invest in interpersonal communication at some cost A decrease in the costs of interpersonal communication decreases firms competition