Product differentiation at the movies: Hollywood, 1946 to 1965

• 成果类型: Article
• 署名作者: London Metropolitan University
• 刊物名称: JOURNAL OF ECONOMIC HISTORY
• ISSN/ISSBN: 0022-0507
• 发表日期: 2002
• 页码: 676-705
• 关键词: film grosses; warner-bros; industry; ledger

摘要

In the post-Second World War period the floor fell out of the market for films in the United States. However, while the average revenue of films fell, the hit end of the market sustained itself. The growing inequality in the distribution of revenues meant that the risks associated with high-budget productions could no longer be balanced against the steady earnings of medium-budget films. During the 1950s the majors all became distributor-financiers as they reduced their exposure to the risks associated with film production. In doing this they retained their dominant position in the industry.