ENERGY CONSERVATION NUDGES AND ENVIRONMENTALIST IDEOLOGY: EVIDENCE FROM A RANDOMIZED RESIDENTIAL ELECTRICITY FIELD EXPERIMENT

• 成果类型: Article
• 署名作者: Costa, Dora L.; Kahn, Matthew E.
• 署名单位: University of California System; University of California Los Angeles
• 刊物名称: JOURNAL OF THE EUROPEAN ECONOMIC ASSOCIATION
• ISSN/ISSBN: 1542-4766
• DOI: 10.1111/jeea.12011
• 发表日期: 2013
• 页码: 680-702
• 关键词: attitude polarization; biased assimilation; social norms; media bias

摘要

Nudges are being widely promoted to encourage energy conservation. We show that the popular electricity conservation nudge of providing feedback to households on own and peers' home electricity usage in a home electricity report is two to four times more effective with political liberals than with conservatives. Political conservatives are more likely than liberals to opt out of receiving the home electricity report and to report disliking the report. Our results suggest that energy conservation nudges need to be targeted to be most effective.