Peer conformity and competition shape how business managers evaluate withdrawals from Russia amid the Ukraine War

• 成果类型: Article
• 署名作者: Davis, Christina L.; Li, Jialu; Miyano, Sayumi
• 署名单位: Harvard University; Harvard University
• 刊物名称: PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
• ISSN/ISSBN: 0027-10650
• DOI: 10.1073/pnas.2406471121
• 发表日期: 2024-09-10
• 关键词: private regulation; political-economy; governance; diffusion; TRADE; LABOR; GLOBALIZATION; institutions; networks; chains

摘要

States have long used economic sanctions in response to violations of international law as a strategy to restore order. Increasingly, firms also reject doing business with violators. In response to the war in Ukraine, hundreds of multinational corporations voluntarily withdrew from Russia, even when policymakers were still debating the extent of sanctions. How did firm managers evaluate whether to withdraw from the Russian market? Using a survey experiment with Japanese firm managers conducted three months after the Russian invasion of Ukraine in 2022, we explore how peer effects- information on what other firms are doing in response to the crisis-influence support about withdrawal by other firms from a diverse set of countries promotes peer conformity that increases support. In contrast, information about ongoing business moderates these reactions, although the concern about peer behavior does not appear to actors perceive the strategic interplay of peer influence and market dynamics in the